Aerial view of white chemical storage tanks and pipework at an industrial site

Case study · Export growth: One producer. Two continents it had never reached.

How a German chemical producer opened South America and Africa — without an export team, without a distributor, and without paying anything upfront.

The story, in their words

“They opened up South America and Africa for us — markets where we had no real strength of our own. Their director maintains a genuinely close relationship with end users, so doing business through Retba means one more guarantee. A reliable partner for long term growth.”

Managing Director · Chemical producer, Germany

The journey

01

Where they came from

An established chemical producer with a strong business at home. Beyond its own market, reach ran out: South America and Africa offered growth the factory could serve, but the company had no real strength of its own there — no buyers, no local presence, and no team in place to develop them.

02

What they needed

New customers in markets thousands of miles away, reached directly rather than handed to a distributor standing between the factory and the buyer. And confidence that payment risk, language barriers and shipping complexity — the realities of those routes — would be handled rather than discovered.

03

How Retba helped

Retba found and qualified buyers and promoted the products locally, then managed every relationship from first order through to final payment, with the same people on the account throughout. The key customs documents were checked before each shipment, so paperwork never became the bottleneck. And there was no upfront cost — Retba is paid only when the producer is paid.

Container ship crossing calm blue water on a trade route

Behind the story

What Retba did.

01

Market access

Across African countries, primarily West and Central Africa, Latin America and North America.

02

Customer development

We find and qualify buyers so you deal with customers who are ready and able to pay.

03

Relationship management

From first order to final payment, with the same people handling your account throughout.

04

Risk management

Know-your-customer checks, sanctions screening and payment terms negotiated to protect you in higher-risk markets.

05

Logistics and documentation

Handled end to end, including the key customs documents that most often cause delays, each one double-checked for accuracy before shipping.

06

Market intelligence

Early warning of price changes, supply disruptions and shipping issues across the markets we cover.

The result

Two markets opened.

Two markets opened

South America and Africa, where the producer had no real strength of its own, are now part of its export map.

One more guarantee

With Retba’s director maintaining a genuinely close relationship with end users, doing business through the agency adds a layer of assurance to every deal.

Built for long term growth

“A reliable partner for long term growth” — the words of the producer’s managing director, not ours.

Told with the words of one producer from our 2026 principal survey, published with their role and market only.

Start a conversation

Tell us what you need — we’ll take it from there.

Whether you’re looking to source or to sell, one conversation sets the direction.

Contact RETBA